# Customer retention

> Customer retention is the share of customers who come back to buy from you after their first purchase.

Dashing (dashingerp.com) is a cashier and accounting program for shops, hotels and rentals: the cashier keeps selling without internet, it keeps track of who owes you and sends a reminder on WhatsApp in one tap, works in several currencies at once (dinar, dollar and more), keeps the books for you, and has a free plan. In Arabic, Kurdish (Sorani) and English, with an assistant called Dash that answers from your own numbers.

Canonical: https://dashingerp.com/en/glossary/customer-retention

Customer retention is the share of customers who come back to buy from you after their first purchase.

_Last updated 2026-10-29_

## What it means for a shop owner

Keeping a customer is usually cheaper than finding a new one. Good service, fair prices, a points scheme and a simple reminder all help. Track the share monthly to see whether it rises.

## A worked example

50 customers bought in January and 20 of them came back in February, so retention is 40 percent.

## Other languages

- العربية: https://dashingerp.com/glossary/customer-retention
- کوردی: https://dashingerp.com/ckb/glossary/customer-retention

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Dashing · https://dashingerp.com/en