# Psychological pricing

> Psychological pricing is choosing a number that feels lower or fairer to the customer, such as 9.90 instead of 10.

Dashing (dashingerp.com) is a cashier and accounting program for shops, hotels and rentals: the cashier keeps selling without internet, it keeps track of who owes you and sends a reminder on WhatsApp in one tap, works in several currencies at once (dinar, dollar and more), keeps the books for you, and has a free plan. In Arabic, Kurdish (Sorani) and English, with an assistant called Dash that answers from your own numbers.

Canonical: https://dashingerp.com/en/glossary/psychological-pricing

Psychological pricing is choosing a number that feels lower or fairer to the customer, such as 9.90 instead of 10.

_Last updated 2026-10-29_

## What it means for a shop owner

It does not suit every market, since in some places customers prefer round numbers. Try two prices on one item and compare sales. Remember the effect of rounding on cash payments.

## A worked example

You sell a shirt at 19.90 for one week and 20 for the next, then compare the pieces sold in the two weeks.

## Other languages

- العربية: https://dashingerp.com/glossary/psychological-pricing
- کوردی: https://dashingerp.com/ckb/glossary/psychological-pricing

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Dashing · https://dashingerp.com/en