Glossary

Unit economics

Unit economics is working out the profit or loss on selling one piece or one service after all its direct costs.

What it means for a shop owner

Do not stop at price minus purchase cost; add shipping, packaging, commission, card fees and your time. If a unit loses money, more sales only add to the loss. Work it out for your main items.

A worked example

You sell at 50. Purchase is 35, packaging 2, card fee 1 and delivery 6. Profit per unit is 50 minus 44, which is 6.

Related

Try it in your shop, free, no card.

The free plan: the whole shop for one branch, an offline cashier with stock, debts and accounting, with a daily limit on invoices, expenses and purchase orders. What it includes