Glossary
Footfall
Footfall is the number of people who walk into your shop in a day or an hour, whether they buy or not.
What it means for a shop owner
Invoices count only buyers, so count the others with a counter or by hand for a week. It helps you decide opening hours and staff numbers. A good location raises it more than advertising does.
A worked example
In a day 120 people came in and 30 of them bought. Footfall is 120 and the number of invoices is 30.
Related
Try it in your shop, free, no card.
The free plan: the whole shop for one branch, an offline cashier with stock, debts and accounting, with a daily limit on invoices, expenses and purchase orders. What it includes