Glossary
Customer retention
Customer retention is the share of customers who come back to buy from you after their first purchase.
What it means for a shop owner
Keeping a customer is usually cheaper than finding a new one. Good service, fair prices, a points scheme and a simple reminder all help. Track the share monthly to see whether it rises.
A worked example
50 customers bought in January and 20 of them came back in February, so retention is 40 percent.
Related
Try it in your shop, free, no card.
The free plan: the whole shop for one branch, an offline cashier with stock, debts and accounting, with a daily limit on invoices, expenses and purchase orders. What it includes