Glossary
Loyalty program
A loyalty program rewards the repeat customer with points or a discount to use on his next purchases.
What it means for a shop owner
The aim is that the customer comes back to you and not to your neighbour. Keep the rule simple enough to explain in one sentence, and check the reward costs less than the profit his return brings.
A worked example
One point per 10 units spent, and 100 points are worth 5 off. Spending 1000 earns 100 points and a 5 discount, which is half a percent.
Related
Try it in your shop, free, no card.
The free plan: the whole shop for one branch, an offline cashier with stock, debts and accounting, with a daily limit on invoices, expenses and purchase orders. What it includes