Glossary

Merchandising

Merchandising is arranging goods, prices and signs inside the shop so the customer sees them and buys more.

What it means for a shop owner

Put complementary items near each other, like a battery next to the device. Make the price clear and close to the item. Keep the window clean and change part of it every two weeks so customers see something new.

A worked example

After moving chargers next to the phones, charger sales rose from 8 to 14 a week.

Related

Try it in your shop, free, no card.

The free plan: the whole shop for one branch, an offline cashier with stock, debts and accounting, with a daily limit on invoices, expenses and purchase orders. What it includes